Content in the City

Health and lifestyle copywriting services.

What can I do for you?

My services include:

Website copy

Your website copy shouldn't just be words on a page. It should tell a story and capture the essence of who you and your business are. I specialise in SEO-friendly copy that is succinct, engaging and thought-provoking. I'll really take the time to get to know you and your brand so that I can get to the crux of the message you want to communicate.

Blog posts

So, you know you should have a blog page on your website for SEO and customer engagement. But you have no idea where to start, don't have time to write them yourself or just aren't great with words. Let me take care of it for you! I can turn your brain-dumps into eloquent, informative and SEO-friendly blog posts, or come up with suitable ideas myself.

Proofreading and editing

Have you already written your copy, but aren't sure if it makes sense or 'flows' properly? I can not only be your second set of eyes to check for any spelling or grammatical errors, but will wave my magic wand over it to ensure your copy is doing you and your amazing business justice.

Content marketing

Email newsletters. eBooks and courses. Print and Facebook ads. Brochures and flyers. These are all things you know you should be doing to get the word about your biz, but honestly, who has the time? Why not let me take care of these tasks for you, so you can focus on doing what you do best.

Social media

I have helped some of Australia's biggest brands grow their social media following and engagement, including Peanut Butter Bar, Coffee in a Cone Australia, 4 Ounces Burger Co and TV Week's Soap Extra. I can create a winning social media strategy for you or manage your Instagram or Facebook myself.

Tone of voice guides

The way you speak to your customers is everything — it's what makes them connect with and trust your brand. I will work closely with you to craft strong verbal identity guidelines you can use to achieve consistency across all content marketing and social media platforms.

About me

Hey! I'm Emma Norris and I'm a Sydney professional word nerd, health enthusiast and pizza addict. I realise those last two don't normally go together, but that's me — I'm all about the balance. Just as I'm known to balance out an entire Hawaiian pizza with a sweaty gym session, I'm passionate about helping your business strike the right balance of credibility and charisma.

I’ve worked as a Health Editor, Journalist and Content Producer at some of Australia’s top print and digital publications. My words have appeared in publications like Cosmopolitan, Sporteluxe, CLEO, Take 5, TV Week, The Cusp, Mamamia, Myer Emporium.

While publishing is my first love, nothing beats the feeling of helping small businesses find their words. I work with clients across a range of industries, including fitness, health, beauty, fashion and environmentalism on creating engaging, SEO-friendly copy that converts customers. You can find out more about me (you know, the boring stuff like where I went to university) by hitting the button below or get in touch on if you like what you hear!

Find out more


I can also create custom packages based on your individual needs.

The blog starter pack

For when you just want to dip your toe in the water

$295 /month

  • Two 400-800 word blog posts per month
  • SEO optimised content with keyword suggestions
  • Extensive topic research
  • Three heading suggestions (per blog)
  • One image suggestion (per blog)
  • Two rounds of revisions if required

The weekly blog pack

For when you want to dive right in

$499 /month

  • Four 400-800 word blog posts per month
  • SEO optimised content with keyword suggestions
  • Extensive topic research
  • Three heading suggestions (per blog)
  • One image suggestion (per blog)
  • Two rounds of revisions if required

The website audit

For when your current website content needs jazzing up

From $450

  • Initial brand questionnaire
  • 30 minute phone or Skype consultation
  • Extensive brand and competitor research
  • Proofreading for spelling, grammatical and copy flow issues
  • Sub-editing your website copy in a way that both humans and Google will love

As seen in

My words have appeared in...


Kind words from my amazing clients

Emma and I have been working together for several months now and she has been an absolute god sent. Whenever I need to write something creative and wonderful, Emma is my go-to. From the moment we first connected Emma really understood the message I wanted to portray to the world and made it sound inspiring and empowering. She doesn't send me the same post every time, Emma takes the time to research and always comes up with really wonderful content. Emma always delivers when she says she will and I look forward to continuing our partnership.

Yasmin DarwishKinesiologist

Emma is a talented writer with a dynamic writing style. I was amazed at how quickly Emma got a hold of our business' tone of voice and delivered blog posts that sound fun and energetic, in the exact same way we talk to our customers. Not only could she deliver the work in time, she can tackle new topics and do the necessary research for quality blog posts. Emma's turnaround time is quick and she's very prompt with her communication. I strongly recommend Emma for her talent, quality work and professionalism.

Helen DaoFounder of Be Fraiche

I’m so glad I found Emma! She’s super easy to work with, knows how to handle a deadline and I can trust her to turn fleeting thoughts into tangible concepts. Emma understands the client’s brand and is able to execute thoughtful and on-brand prose that is both interesting and fun to read. Her blog writing is conversational, informative and easy to digest. I wouldn’t hesitate to recommend Emma to anyone looking for a personable, professional and talented writer.

Julie TaFounder of Akin Studio

Belle Body Co highly recommends Content in the City to create engaging articles for your business. I was looking for a content writer to write creative and thought-provoking articles for my active wear label. Right from the start, Emma was approachable and a great communicator. Emma is a great asset to my blog and the success of my brand by writing creative and engaging content, suggesting current industry topics as well as providing multiple photo suggestions that relate to the article.

Amie GillilandFounder of Belle Body Co.

I got in touch with Emma to rewrite the content on my website as I just couldn’t get it to sound ‘perfect’. She was able to get her first draft back to me after only a few days and although she offered revisions of her work, they were not necessary as she nailed it. Emma was an absolute dream to work with and I would recommend her services to anyone prepared to listen.

Jade XiberrasOwner of Designer Bumps

My work

Check out my latest published articles

Contact me

Let's get in touch

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